Online environmental platforms service and green consumer behavior nexus: a multi-mediator study

Green purchase behavior in Pakistan faces challenges due to lack of awareness, limited availability, and greenwashing by companies that demand use of online environmental platforms. The study aims to examine the effect of Online Environmental Platforms Service on green purchase behaviors of customers who intend to buy green energy products. Moreover, the indirect effects of environmental attitude, price sensitivity and impulsiveness are examined as mediators. The relationships are examined in light of theory of planned behavior. The data from a sample of 301 customers were gathered using a closed-ended questionnaire. The customers aged between 30 and 50 years were considered for the study. The findings unequivocally reveal that the provision of online environmental platforms has a profound effect on the ecological shopping inclinations of customers. 

The green purchase behavior of consumers is amplified, as is their green purchase attitude and consumer impulsiveness. However, an alert emerges— price sensitivity, despite its noteworthy impact on consumer behavior, curiously, impedes actual green purchasing. Investigating deeper, it becomes apparent that the remarkable impact of online environmental platforms is mediated by two factors: the green consumer attitude and consumer impulsiveness. 

These two factors act as conduits for the transmission of the influence of the online platforms, empowering consumers to make eco-conscious decisions. The marketers can enhance green purchase behaviors among customers by making effective use of the online environmental platform services. The Online Environmental Platforms Services can enhance sales and can be an effective strategy for high profits.

https://doi.org/10.1186/s43093-023-00283-4

 

Green Sustainability in Offices

In the middle of a global climate crises, being more eco-conscious is crucial at workplace. Adopting an eco-friendly space is essential to improve wellbeing and to protect our planet from the man-made impairment. Human beings have an innate need for exposure to nature. Eco-friendly offices provide work setup that is not harmful to the environment. Green-office promotes green living or using earth friendly manufacturing methods. Research shows that Bio-philic office designs and natural scenery has restorative power and positive impacts on human productivity and cognitive skills. Bio-Philic office setup increase connectivity to the green within the building or work spaces and enriches work environmental quality.

Green office starts from waste management and goes through recycling to energy saving and then aesthetic green appearance. Incorporation of ecological aspects bolster humidity levels, reduce dust and indoor pollutants, increase productivity and elevate mood. Studies illustrate that eco-offices can reduce anxiety by 37%, anger and hostility by 44% and fatigue by 38% and bring therapeutic benefits. Research indicates that environmental awareness facilitates eco-friendly office designs and approach. Practice green procurement, incorporating nature light, waste management, try to go paperless, use of recycled products, preferring biodegradable, and walking habits add to adoption of eco-friendly office setup. To be concise, embracing a positive and caring attitude concerning our planet can bring forth an enormous change.