Customers’ Perception of Islamic Banking in Oman

 

Customers’ Perception of Islamic Banking in Oman

Islamic banks are meant to provide Sharia’h complaint products and service. The awareness level of the respondents determines the demand of Sharia’h products while the quality of products determines the satisfaction level of respondents. Collectively, it develops the consumer’s perception about Islamic banking. In order to assess the Oman’s consumers’ perception about Islamic banking, a questionnaire-based survey is conducted in Dhofar region. The responses of 14 questions are analyzed in this research to know about the Oman’s consumers perception about the Islamic banking system. This research concludes that due to sufficient level of awareness among consumers and improved quality provision of Islamic products by banks, an ample share of population showed tendency towards Islamic banking products. A good strategic approach towards marketing of sharia/h products are required to further improve the satisfaction level of consumers in Oman.

Customers’ Perception of Islamic Banking in Oman: A Case Study of Dhofar Region. (2024). International Research Journal of Management and Social Sciences, 5(3), 275-291. https://irjmss.com/index.php/irjmss/article/view/385

ISSN (Print) : 2710-0316

ISSN (Electronic): 2710-0308